Who we are

This essential back-to-basics study day has been designed to take you step-by-step through the key elements of developing and embedding your organisation’s marketing strategy.

Focused sessions led by national authorities and pioneers will empower you to:

• Explore the boundaries set by the DH Code of Practice for the promotion of NHS funded services
• Link your marketing strategy with the organisation’s strategic objectives
• Know who your customers are and what they want
• Use marketing as a lever for service improvement
• Manage GP relationships
• Undertake effective promotion and reputation management
• Develop a digital marketing strategy