David Thorp
Director of Research and Professional Development
The Chartered Institute of Marketing
David leads both the Institute’s Research and Information and Learning and Development divisions. He is responsible for thought-leadership, policy development and external affairs.
He trained originally as a lawyer but has subsequently acquired over 25 years experience in marketing roles to director level. Additionally, he has significant expert-level experience in learning and development and performance management. David is a qualified executive coach focusing on working with marketers at transition points in their working lives.
He represents the Institute on the Sales Standards Board and is a member of the Advisory Group guiding the development of new national standards for Social Marketing.
Prior to his current role David was Head of Training Development for the Institute, responsible for the full range of its training courses, reflecting an interest in training and development that has been present throughout his career.
Before joining The Chartered Institute of Marketing David ran his own training consultancy specialising in the marketing of distance and open learning materials. Before this he was Marketing Director and then Managing Director of Anthony Wade Consultants, a training business specialising in international trade and commerce.
He represents the Institute on the Sales Standards Board and is a member of the Advisory Group guiding the development of new national standards for Social Marketing.
Prior to his current role David was Head of Training Development for the Institute, responsible for the full range of its training courses, reflecting an interest in training and development that has been present throughout his career.
Before joining The Chartered Institute of Marketing David ran his own training consultancy specialising in the marketing of distance and open learning materials. Before this he was Marketing Director and then Managing Director of Anthony Wade Consultants, a training business specialising in international trade and commerce.
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